Building Customer Trust in the Digital Age: Evolution, Importance, and Observations from the Field

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Building Customer Trust in the Digital Age: Evolution, Importance, and Observations from the Field

January 9, 2025

In today’s digital age, customer trust is more crucial than ever. Join us as we explore the evolution of customer trust, highlighting its importance in building strong customer relationships. We’ll delve into how trust became so important and some of the pivotal moments that shaped its current state. Looking ahead, we’ll discuss emerging trends and technologies influencing customer trust, including some very recent developments related to a customer’s ability to meet new regulatory required digital accessibility while still incorporating industry standard security practices. Gain insights into why trust has rapidly become the cornerstone of customer loyalty and business success and hear some methods adopted by an enterprise customer trust program in order to foster and maintain it. Join us while we navigate the complexities of customer trust in an ever-evolving, digital landscape.

Real Life GRC Horror Stories: Top Mistakes Haunting Your Program

Other

Just in time for Halloween, we’re pulling back the curtain on the Top 10 GRC Nightmares plaguing organizations today. From programs that only exist to “pass the audit,” to treating compliance as a checkbox exercise, these haunting mistakes can leave your organization more vulnerable than you realize. In this session, we’ll identify the most common […]

The ROI of GRC: Turning Compliance Into Competitive Advantage

Cybersecurity, GRC, Other, Top Posts

Too often, compliance is seen as an expense instead of an investment. But when done right, Governance, Risk, and Compliance can become a competitive advantage that drives trust, growth, and resilience. In this session, we’ll share how forward-thinking organizations are proving the ROI of GRC—quantifying risk reduction, accelerating sales, and strengthening customer confidence. Join us […]

Bridging the Gap: Why Cybersecurity Tools Alone Aren’t Enough

Events

Investing in the latest cybersecurity tools doesn’t automatically mean you’re secure. Many leaders feel the initial promise of a new solution—only to realize it’s not delivering the protection they expected. So, what’s missing? In this session, we’ll break down where the responsibility of the tool ends and where your team’s role begins. We’ll uncover why […]

Choosing the Right Cybersecurity Framework: A Practical Guide for Leaders

Events

Speakers: Cheri Hotman and Tanya WadeHosted by: Hotman Group Why Choosing the Right Framework Matters Passing an audit is no longer enough. Many organizations still treat cybersecurity as a one-time project, something to "check off" rather than an integrated, living part of their business operations. During this session, Cheri Hotman and Tanya […]

People, Process, Technology: It Takes All 3

Other

When it comes to navigating the maze of Governance, Risk, and Compliance, there's one simple rule: finding perfect harmony between cutting-edge tech and good, old-fashioned human know-how. Picture this: a Chief Information Security Officer (CISO) paints a vision of the future where compliance is seamlessly automated. "In two to three years, we'll have everything […]

Mastering Multi-Framework Compliance: Strategies for Efficiency & Growth

Compliance, Events

Aligning with multiple cybersecurity frameworks is rarely a clean, linear process—especially when your first framework wasn’t chosen with the fifth in mind. As your organization matures, how do you avoid inefficiencies, stay compliant, and ensure a streamlined approach across frameworks? In this session, we’ll explore strategies to create efficiencies, manage overlaps, and prevent compliance gaps […]

Internal or External Resources? YES!

GRC

Imagine trusting a neighborhood kid to take care of your dog while on vacation. While they may be capable of completing the task you’ve outlined; they will likely only do exactly as you ask. The dog gets what they need and the job is done. In contrast, imagine trusting an adult neighbor caring for […]

Why Cybersecurity is as much Art as Science

Podcast

In this kickoff episode of The Art of Cybersecurity, host Cheri Hotman shares why this podcast exists and what listeners can expect. Cyber isn’t just science or technology — it’s art. It’s messy, constrained, people-driven, and ultimately about mitigating risk to protect people and data. Cheri cuts through the noise of “easy button” tools, audit-passing […]

The Danger of the Perfect Audit

Cybersecurity, GRC, Other, Top Posts

Most companies accept audit reports at face value. Green checkboxes across the board, zero findings, everything conforming. That sounds like good news. It isn't. In this session, Cheri Hotman is joined by Tanya Wade, Brittany Schroeder, and Ja'Kayla Lovelace to do something different: pull up a real (fully anonymized) HIPAA compliance audit report and walk […]

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