Building Customer Trust in the Digital Age: Evolution, Importance, and Observations from the Field

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Building Customer Trust in the Digital Age: Evolution, Importance, and Observations from the Field

January 9, 2025

In today’s digital age, customer trust is more crucial than ever. Join us as we explore the evolution of customer trust, highlighting its importance in building strong customer relationships. We’ll delve into how trust became so important and some of the pivotal moments that shaped its current state. Looking ahead, we’ll discuss emerging trends and technologies influencing customer trust, including some very recent developments related to a customer’s ability to meet new regulatory required digital accessibility while still incorporating industry standard security practices. Gain insights into why trust has rapidly become the cornerstone of customer loyalty and business success and hear some methods adopted by an enterprise customer trust program in order to foster and maintain it. Join us while we navigate the complexities of customer trust in an ever-evolving, digital landscape.

Why Cybersecurity is as much Art as Science

Podcast

In this kickoff episode of The Art of Cybersecurity, host Cheri Hotman shares why this podcast exists and what listeners can expect. Cyber isn’t just science or technology — it’s art. It’s messy, constrained, people-driven, and ultimately about mitigating risk to protect people and data. Cheri cuts through the noise of “easy button” tools, audit-passing […]

The Danger of the Perfect Audit

Cybersecurity, GRC, Other, Top Posts

Most companies accept audit reports at face value. Green checkboxes across the board, zero findings, everything conforming. That sounds like good news. It isn't. In this session, Cheri Hotman is joined by Tanya Wade, Brittany Schroeder, and Ja'Kayla Lovelace to do something different: pull up a real (fully anonymized) HIPAA compliance audit report and walk […]

The Audit Trap: Why Passing isn’t Protection

Compliance, Cybersecurity, Events, Risk

Think passing an audit means your cybersecurity program is solid? Think again. Many organizations unknowingly expose themselves to greater risk by relying on compliance checkmarks rather than a true security strategy. In this session, we’ll uncover the hidden dangers of audit-driven security, why "passing" may leave you more vulnerable, and the real steps leaders must […]

Security Questionnaires: You Can’t Just Blame the Intern

Compliance, Events, GRC, Risk, Top Posts, TPRM

Let’s face it—no one enjoys security questionnaires. They are tedious and time-consuming, and it’s easy to question their real effectiveness in mitigating security risks, especially since they’re often a check-the-box exercise. However, in today’s digital landscape, they are unavoidable for building and maintaining trust with customers. Join us as we confront this harsh reality: despite […]

Security Awareness Training – Verizon 2025 Data Breach Investigations Report

Security Awareness

In this 15-minute training, the HG team breaks down the most critical findings from Verizon’s 2025 Data Breach Investigations Report (DBIR)—and what they mean for real-world security programs. We cover the sharp rise in third-party breaches, the growing threat of GenAI misuse, and the continued dominance of ransomware and credential-based attacks. You’ll walk away with […]

Bridging the Gap: Why Cybersecurity Tools Alone Aren’t Enough

Events

Investing in the latest cybersecurity tools doesn’t automatically mean you’re secure. Many leaders feel the initial promise of a new solution—only to realize it’s not delivering the protection they expected. So, what’s missing? In this session, we’ll break down where the responsibility of the tool ends and where your team’s role begins. We’ll uncover why […]

CMMC Compliance: Cutting Through the Confusion

CMMC, Compliance, Events, GRC, Top Posts

Cybersecurity leaders want to know, in plain terms, what they need to do when it comes to CMMC to ensure compliance and customer contractual obligations. Join us for a conversation with cybersecurity experts about what’s actually needed to stay on track with CMMC compliance. We’ll dive into the real gaps you may be facing […]

Vulnerability Scans: Only Part of the Equation

GRC

There are two primary ways we see companies manage vulnerabilities… one of them significantly riskier than the other. Reactive strategies rely on a problem to arise before taking action. This makes reactive the riskier option of the two, hopefully for obvious reasons. Using a reactive strategy is like waiting for an electric bill to […]