Building Customer Trust in the Digital Age: Evolution, Importance, and Observations from the Field

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Building Customer Trust in the Digital Age: Evolution, Importance, and Observations from the Field

January 9, 2025

In today’s digital age, customer trust is more crucial than ever. Join us as we explore the evolution of customer trust, highlighting its importance in building strong customer relationships. We’ll delve into how trust became so important and some of the pivotal moments that shaped its current state. Looking ahead, we’ll discuss emerging trends and technologies influencing customer trust, including some very recent developments related to a customer’s ability to meet new regulatory required digital accessibility while still incorporating industry standard security practices. Gain insights into why trust has rapidly become the cornerstone of customer loyalty and business success and hear some methods adopted by an enterprise customer trust program in order to foster and maintain it. Join us while we navigate the complexities of customer trust in an ever-evolving, digital landscape.

Why Cybersecurity is as much Art as Science

Podcast

In this kickoff episode of The Art of Cybersecurity, host Cheri Hotman shares why this podcast exists and what listeners can expect. Cyber isn’t just science or technology — it’s art. It’s messy, constrained, people-driven, and ultimately about mitigating risk to protect people and data. Cheri cuts through the noise of “easy button” tools, audit-passing […]

Bridging the Gap: Why Cybersecurity Tools Alone Aren’t Enough

Events

Investing in the latest cybersecurity tools doesn’t automatically mean you’re secure. Many leaders feel the initial promise of a new solution—only to realize it’s not delivering the protection they expected. So, what’s missing? In this session, we’ll break down where the responsibility of the tool ends and where your team’s role begins. We’ll uncover why […]

Real Life GRC Horror Stories: Top Mistakes Haunting Your Program

Other

Just in time for Halloween, we’re pulling back the curtain on the Top 10 GRC Nightmares plaguing organizations today. From programs that only exist to “pass the audit,” to treating compliance as a checkbox exercise, these haunting mistakes can leave your organization more vulnerable than you realize. In this session, we’ll identify the most common […]

Vulnerability Scans: Only Part of the Equation

GRC

There are two primary ways we see companies manage vulnerabilities… one of them significantly riskier than the other. Reactive strategies rely on a problem to arise before taking action. This makes reactive the riskier option of the two, hopefully for obvious reasons. Using a reactive strategy is like waiting for an electric bill to […]

Internal or External Resources? YES!

GRC

Imagine trusting a neighborhood kid to take care of your dog while on vacation. While they may be capable of completing the task you’ve outlined; they will likely only do exactly as you ask. The dog gets what they need and the job is done. In contrast, imagine trusting an adult neighbor caring for […]

Choosing the Right Cybersecurity Framework: A Practical Guide for Leaders

Events

Speakers: Cheri Hotman and Tanya WadeHosted by: Hotman Group Why Choosing the Right Framework Matters Passing an audit is no longer enough. Many organizations still treat cybersecurity as a one-time project, something to "check off" rather than an integrated, living part of their business operations. During this session, Cheri Hotman and Tanya […]

Security Awareness Training – Social Engineering

Cybersecurity, Other, Risk, Security Awareness

Join us for an essential Security Awareness Training session focused on Social Engineering. In this session, we delve into the critical importance of cybersecurity awareness and how you, as an individual, serve as the first line of defense against cyber threats. Key Topics Covered: Why This Matters: Remember: Technology alone cannot protect you. […]

Security Awareness Training – Artificial Intelligence & Emerging Security Risks

Cybersecurity, Risk, Security Awareness

Join us for an essential Security Awareness Training session focused on the evolving landscape of Artificial Intelligence (AI) and the emerging security risks that come with it. In this session, we explore how AI is being used in everyday tools—and how it's also creating new opportunities for threat actors. This training emphasizes awareness, responsible usage, […]

Securing AI: Balancing Innovation, Risk, and Reality

Cybersecurity, Other

AI adoption is exploding—but so are the risks. From data exposure and prompt injection to unregulated model training, most organizations are using AI without fully grasping where their data lives or how it’s being secured. In this session, we’ll unpack the real meaning of “securing AI,” exploring how risk, governance, and innovation must coexist. You’ll […]

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