Building Customer Trust in the Digital Age: Evolution, Importance, and Observations from the Field

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Building Customer Trust in the Digital Age: Evolution, Importance, and Observations from the Field

January 9, 2025

In today’s digital age, customer trust is more crucial than ever. Join us as we explore the evolution of customer trust, highlighting its importance in building strong customer relationships. We’ll delve into how trust became so important and some of the pivotal moments that shaped its current state. Looking ahead, we’ll discuss emerging trends and technologies influencing customer trust, including some very recent developments related to a customer’s ability to meet new regulatory required digital accessibility while still incorporating industry standard security practices. Gain insights into why trust has rapidly become the cornerstone of customer loyalty and business success and hear some methods adopted by an enterprise customer trust program in order to foster and maintain it. Join us while we navigate the complexities of customer trust in an ever-evolving, digital landscape.

Why Cybersecurity is as much Art as Science

Podcast

In this kickoff episode of The Art of Cybersecurity, host Cheri Hotman shares why this podcast exists and what listeners can expect. Cyber isn’t just science or technology — it’s art. It’s messy, constrained, people-driven, and ultimately about mitigating risk to protect people and data. Cheri cuts through the noise of “easy button” tools, audit-passing […]

CMMC 101: What you need to know from framework to final rule

CMMC, Compliance, GRC, Top Posts

With a staggering loss of $3.5 billion in intellectual property through its contractors a year, the Department of Defense (DoD) needed a way to shore up cybersecurity in the Defense Industrial Base (DIB). From this need, the Cybersecurity Maturity Model Certification (CMMC) program was created with an initial release in 2020. The entire purpose […]

Security Awareness Training – Artificial Intelligence & Emerging Security Risks

Cybersecurity, Risk, Security Awareness

Join us for an essential Security Awareness Training session focused on the evolving landscape of Artificial Intelligence (AI) and the emerging security risks that come with it. In this session, we explore how AI is being used in everyday tools—and how it's also creating new opportunities for threat actors. This training emphasizes awareness, responsible usage, […]

Choosing the Right Cybersecurity Framework: A Practical Guide for Leaders

Events

Speakers: Cheri Hotman and Tanya WadeHosted by: Hotman Group Why Choosing the Right Framework Matters Passing an audit is no longer enough. Many organizations still treat cybersecurity as a one-time project, something to "check off" rather than an integrated, living part of their business operations. During this session, Cheri Hotman and Tanya […]

The Difficulties of People Taking Ownership

GRC

So, you've got an amazing team of tech savvy folks who love the tech side of things. They excel in implementing the latest tools and systems, but when it comes to the less glamorous side - like making sure tasks are completed and nobody drops the ball - things start to get a bit […]

Security Awareness Training – Ransomware

Security Awareness

One Click Is All It Takes A single click on a phishing link. A password change request that didn’t feel quite right. A forgotten remote desktop login. That’s all it takes for ransomware to slip in and start locking down systems—and businesses. Why Ransomware Is Still a Threat Despite increased awareness, ransomware […]

Building Customer Trust in the Digital Age: Evolution, Importance, and Observations from the Field

GRC

In today’s digital age, customer trust is more crucial than ever. Join us as we explore the evolution of customer trust, highlighting its importance in building strong customer relationships. We’ll delve into how trust became so important and some of the pivotal moments that shaped its current state. Looking ahead, we’ll discuss emerging trends and […]

The Audit Trap: Why Passing isn’t Protection

Compliance, Cybersecurity, Events, Risk

Think passing an audit means your cybersecurity program is solid? Think again. Many organizations unknowingly expose themselves to greater risk by relying on compliance checkmarks rather than a true security strategy. In this session, we’ll uncover the hidden dangers of audit-driven security, why "passing" may leave you more vulnerable, and the real steps leaders must […]

Bridging the Gap: Why Cybersecurity Tools Alone Aren’t Enough

Events

Investing in the latest cybersecurity tools doesn’t automatically mean you’re secure. Many leaders feel the initial promise of a new solution—only to realize it’s not delivering the protection they expected. So, what’s missing? In this session, we’ll break down where the responsibility of the tool ends and where your team’s role begins. We’ll uncover why […]

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Building Customer Trust in the Digital Age: Evolution, Importance, and Observations from the Field

Why Cybersecurity is as much Art as Science

CMMC 101: What you need to know from framework to final rule

Security Awareness Training – Artificial Intelligence & Emerging Security Risks

Choosing the Right Cybersecurity Framework: A Practical Guide for Leaders

The Difficulties of People Taking Ownership

Security Awareness Training – Ransomware

Building Customer Trust in the Digital Age: Evolution, Importance, and Observations from the Field

The Audit Trap: Why Passing isn’t Protection

Bridging the Gap: Why Cybersecurity Tools Alone Aren’t Enough

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Endless audits and customer demands were never supposed to replace real security.

We build, implement, and run Cyber GRC programs that reduce risk, protect the business, and still pass audits.