Building Customer Trust in the Digital Age: Evolution, Importance, and Observations from the Field

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Building Customer Trust in the Digital Age: Evolution, Importance, and Observations from the Field

January 9, 2025

In today’s digital age, customer trust is more crucial than ever. Join us as we explore the evolution of customer trust, highlighting its importance in building strong customer relationships. We’ll delve into how trust became so important and some of the pivotal moments that shaped its current state. Looking ahead, we’ll discuss emerging trends and technologies influencing customer trust, including some very recent developments related to a customer’s ability to meet new regulatory required digital accessibility while still incorporating industry standard security practices. Gain insights into why trust has rapidly become the cornerstone of customer loyalty and business success and hear some methods adopted by an enterprise customer trust program in order to foster and maintain it. Join us while we navigate the complexities of customer trust in an ever-evolving, digital landscape.

People, Process, Technology: It Takes All 3

Other

When it comes to navigating the maze of Governance, Risk, and Compliance, there's one simple rule: finding perfect harmony between cutting-edge tech and good, old-fashioned human know-how. Picture this: a Chief Information Security Officer (CISO) paints a vision of the future where compliance is seamlessly automated. "In two to three years, we'll have everything […]

Securing AI: Balancing Innovation, Risk, and Reality

Cybersecurity, Other

AI adoption is exploding—but so are the risks. From data exposure and prompt injection to unregulated model training, most organizations are using AI without fully grasping where their data lives or how it’s being secured. In this session, we’ll unpack the real meaning of “securing AI,” exploring how risk, governance, and innovation must coexist. You’ll […]

Vulnerability Scans: Only Part of the Equation

GRC

There are two primary ways we see companies manage vulnerabilities… one of them significantly riskier than the other. Reactive strategies rely on a problem to arise before taking action. This makes reactive the riskier option of the two, hopefully for obvious reasons. Using a reactive strategy is like waiting for an electric bill to […]

Why Cybersecurity is as much Art as Science

Podcast

In this kickoff episode of The Art of Cybersecurity, host Cheri Hotman shares why this podcast exists and what listeners can expect. Cyber isn’t just science or technology — it’s art. It’s messy, constrained, people-driven, and ultimately about mitigating risk to protect people and data. Cheri cuts through the noise of “easy button” tools, audit-passing […]

The ROI of GRC: Turning Compliance Into Competitive Advantage

Cybersecurity, GRC, Other, Top Posts

Too often, compliance is seen as an expense instead of an investment. But when done right, Governance, Risk, and Compliance can become a competitive advantage that drives trust, growth, and resilience. In this session, we’ll share how forward-thinking organizations are proving the ROI of GRC—quantifying risk reduction, accelerating sales, and strengthening customer confidence. Join us […]

Stop Asking If AI Is Trustworthy. Start Asking If Your System Is Governable

Cybersecurity, GRC, Other, Top Posts

Organizations are under pressure to adopt AI quickly, but many are still trying to govern AI-enabled systems with approaches suited for more predictable environments: policies, approvals, framework mappings, testing, and after-the-fact monitoring. Those mechanisms still matter, but they are not enough when systems retrieve changing context, invoke tools, operate through delegated authority, and create consequences […]

The Danger of the Perfect Audit

Cybersecurity, GRC, Other, Top Posts

Most companies accept audit reports at face value. Green checkboxes across the board, zero findings, everything conforming. That sounds like good news. It isn't. In this session, Cheri Hotman is joined by Tanya Wade, Brittany Schroeder, and Ja'Kayla Lovelace to do something different: pull up a real (fully anonymized) HIPAA compliance audit report and walk […]

The Audit Trap: Why Passing isn’t Protection

Compliance, Cybersecurity, Events, Risk

Think passing an audit means your cybersecurity program is solid? Think again. Many organizations unknowingly expose themselves to greater risk by relying on compliance checkmarks rather than a true security strategy. In this session, we’ll uncover the hidden dangers of audit-driven security, why "passing" may leave you more vulnerable, and the real steps leaders must […]

A Practical Approach to Choosing the Right GRC Tool

Compliance, Cybersecurity, Events, GRC, GRC SaaS

With countless GRC tools on the market, how do you know which one is the right fit for your organization? The wrong choice can lead to wasted resources and unmet security goals. In this session, we’ll walk through real-world cases, breaking down why specific tools were chosen and how they were successfully implemented. You’ll learn […]

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