Building Customer Trust in the Digital Age: Evolution, Importance, and Observations from the Field

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Building Customer Trust in the Digital Age: Evolution, Importance, and Observations from the Field

January 9, 2025

In today’s digital age, customer trust is more crucial than ever. Join us as we explore the evolution of customer trust, highlighting its importance in building strong customer relationships. We’ll delve into how trust became so important and some of the pivotal moments that shaped its current state. Looking ahead, we’ll discuss emerging trends and technologies influencing customer trust, including some very recent developments related to a customer’s ability to meet new regulatory required digital accessibility while still incorporating industry standard security practices. Gain insights into why trust has rapidly become the cornerstone of customer loyalty and business success and hear some methods adopted by an enterprise customer trust program in order to foster and maintain it. Join us while we navigate the complexities of customer trust in an ever-evolving, digital landscape.

Why Cybersecurity is as much Art as Science

Podcast

In this kickoff episode of The Art of Cybersecurity, host Cheri Hotman shares why this podcast exists and what listeners can expect. Cyber isn’t just science or technology — it’s art. It’s messy, constrained, people-driven, and ultimately about mitigating risk to protect people and data. Cheri cuts through the noise of “easy button” tools, audit-passing […]

Mastering Multi-Framework Compliance: Strategies for Efficiency & Growth

Compliance, Events

Aligning with multiple cybersecurity frameworks is rarely a clean, linear process—especially when your first framework wasn’t chosen with the fifth in mind. As your organization matures, how do you avoid inefficiencies, stay compliant, and ensure a streamlined approach across frameworks? In this session, we’ll explore strategies to create efficiencies, manage overlaps, and prevent compliance gaps […]

Real Life GRC Horror Stories: Top Mistakes Haunting Your Program

Other

Just in time for Halloween, we’re pulling back the curtain on the Top 10 GRC Nightmares plaguing organizations today. From programs that only exist to “pass the audit,” to treating compliance as a checkbox exercise, these haunting mistakes can leave your organization more vulnerable than you realize. In this session, we’ll identify the most common […]

Security Awareness Training – Social Engineering

Cybersecurity, Other, Risk, Security Awareness

Join us for an essential Security Awareness Training session focused on Social Engineering. In this session, we delve into the critical importance of cybersecurity awareness and how you, as an individual, serve as the first line of defense against cyber threats. Key Topics Covered: Why This Matters: Remember: Technology alone cannot protect you. […]

Internal or External Resources? YES!

GRC

Imagine trusting a neighborhood kid to take care of your dog while on vacation. While they may be capable of completing the task you’ve outlined; they will likely only do exactly as you ask. The dog gets what they need and the job is done. In contrast, imagine trusting an adult neighbor caring for […]

Choosing the Right Cybersecurity Framework: A Practical Guide for Leaders

Events

Speakers: Cheri Hotman and Tanya WadeHosted by: Hotman Group Why Choosing the Right Framework Matters Passing an audit is no longer enough. Many organizations still treat cybersecurity as a one-time project, something to "check off" rather than an integrated, living part of their business operations. During this session, Cheri Hotman and Tanya […]

Securing AI: Balancing Innovation, Risk, and Reality

Cybersecurity, Other

AI adoption is exploding—but so are the risks. From data exposure and prompt injection to unregulated model training, most organizations are using AI without fully grasping where their data lives or how it’s being secured. In this session, we’ll unpack the real meaning of “securing AI,” exploring how risk, governance, and innovation must coexist. You’ll […]

CMMC 101: What you need to know from framework to final rule

CMMC, Compliance, GRC, Top Posts

With a staggering loss of $3.5 billion in intellectual property through its contractors a year, the Department of Defense (DoD) needed a way to shore up cybersecurity in the Defense Industrial Base (DIB). From this need, the Cybersecurity Maturity Model Certification (CMMC) program was created with an initial release in 2020. The entire purpose […]

Security Questionnaires: You Can’t Just Blame the Intern

Compliance, Events, GRC, Risk, Top Posts, TPRM

Let’s face it—no one enjoys security questionnaires. They are tedious and time-consuming, and it’s easy to question their real effectiveness in mitigating security risks, especially since they’re often a check-the-box exercise. However, in today’s digital landscape, they are unavoidable for building and maintaining trust with customers. Join us as we confront this harsh reality: despite […]

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