Building Customer Trust in the Digital Age: Evolution, Importance, and Observations from the Field

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Building Customer Trust in the Digital Age: Evolution, Importance, and Observations from the Field

January 9, 2025

In today’s digital age, customer trust is more crucial than ever. Join us as we explore the evolution of customer trust, highlighting its importance in building strong customer relationships. We’ll delve into how trust became so important and some of the pivotal moments that shaped its current state. Looking ahead, we’ll discuss emerging trends and technologies influencing customer trust, including some very recent developments related to a customer’s ability to meet new regulatory required digital accessibility while still incorporating industry standard security practices. Gain insights into why trust has rapidly become the cornerstone of customer loyalty and business success and hear some methods adopted by an enterprise customer trust program in order to foster and maintain it. Join us while we navigate the complexities of customer trust in an ever-evolving, digital landscape.

The Audit Trap: Why Passing isn’t Protection

Compliance, Cybersecurity, Events, Risk

Think passing an audit means your cybersecurity program is solid? Think again. Many organizations unknowingly expose themselves to greater risk by relying on compliance checkmarks rather than a true security strategy. In this session, we’ll uncover the hidden dangers of audit-driven security, why “passing” may leave you more vulnerable, and the real steps leaders must […]

Internal or External Resources? YES!

GRC

Imagine trusting a neighborhood kid to take care of your dog while on vacation. While they may be capable of completing the task you’ve outlined; they will likely only do exactly as you ask. The dog gets what they need and the job is done. In contrast, imagine trusting an adult neighbor caring for […]

Vulnerability Scans: Only Part of the Equation

GRC

There are two primary ways we see companies manage vulnerabilities… one of them significantly riskier than the other. Reactive strategies rely on a problem to arise before taking action. This makes reactive the riskier option of the two, hopefully for obvious reasons. Using a reactive strategy is like waiting for an electric bill to […]

Bridging the Gap: Why Cybersecurity Tools Alone Aren’t Enough

Events

Investing in the latest cybersecurity tools doesn’t automatically mean you’re secure. Many leaders feel the initial promise of a new solution—only to realize it’s not delivering the protection they expected. So, what’s missing? In this session, we’ll break down where the responsibility of the tool ends and where your team’s role begins. We’ll uncover why […]

The Difficulties of People Taking Ownership

GRC

So, you’ve got an amazing team of tech savvy folks who love the tech side of things. They excel in implementing the latest tools and systems, but when it comes to the less glamorous side – like making sure tasks are completed and nobody drops the ball – things start to get a bit […]

The Maturity Gap: Why GRC Programs Plateau (and How to Advance)

Cybersecurity, GRC, Other, Top Posts

Most GRC programs reach a point where they stop growing—mature enough to pass audits, but not resilient enough to lead. In this session, we’ll reveal the key traits of high-maturity programs and what it takes to get there. You’ll learn how to identify your plateau, remove roadblocks, and strategically advance your organization’s governance, risk, and […]

CMMC 101: What you need to know from framework to final rule

CMMC, Compliance, GRC, Top Posts

With a staggering loss of $3.5 billion in intellectual property through its contractors a year, the Department of Defense (DoD) needed a way to shore up cybersecurity in the Defense Industrial Base (DIB). From this need, the Cybersecurity Maturity Model Certification (CMMC) program was created with an initial release in 2020. The entire purpose […]

People, Process, Technology: It Takes All 3

Other

When it comes to navigating the maze of Governance, Risk, and Compliance, there’s one simple rule: finding perfect harmony between cutting-edge tech and good, old-fashioned human know-how. Picture this: a Chief Information Security Officer (CISO) paints a vision of the future where compliance is seamlessly automated. “In two to three years, we’ll have everything […]

Choosing the Right Cybersecurity Framework: A Practical Guide for Leaders

Events

Speakers: Cheri Hotman and Tanya WadeHosted by: Hotman Group Why Choosing the Right Framework Matters Passing an audit is no longer enough. Many organizations still treat cybersecurity as a one-time project, something to “check off” rather than an integrated, living part of their business operations. During this session, Cheri Hotman and Tanya […]