Building Customer Trust in the Digital Age: Evolution, Importance, and Observations from the Field

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Building Customer Trust in the Digital Age: Evolution, Importance, and Observations from the Field

January 9, 2025

In today’s digital age, customer trust is more crucial than ever. Join us as we explore the evolution of customer trust, highlighting its importance in building strong customer relationships. We’ll delve into how trust became so important and some of the pivotal moments that shaped its current state. Looking ahead, we’ll discuss emerging trends and technologies influencing customer trust, including some very recent developments related to a customer’s ability to meet new regulatory required digital accessibility while still incorporating industry standard security practices. Gain insights into why trust has rapidly become the cornerstone of customer loyalty and business success and hear some methods adopted by an enterprise customer trust program in order to foster and maintain it. Join us while we navigate the complexities of customer trust in an ever-evolving, digital landscape.

CMMC 101: What you need to know from framework to final rule

CMMC, Compliance, GRC, Top Posts

With a staggering loss of $3.5 billion in intellectual property through its contractors a year, the Department of Defense (DoD) needed a way to shore up cybersecurity in the Defense Industrial Base (DIB). From this need, the Cybersecurity Maturity Model Certification (CMMC) program was created with an initial release in 2020. The entire purpose […]

The Audit Trap: Why Passing isn’t Protection

Compliance, Cybersecurity, Events, Risk

Think passing an audit means your cybersecurity program is solid? Think again. Many organizations unknowingly expose themselves to greater risk by relying on compliance checkmarks rather than a true security strategy. In this session, we’ll uncover the hidden dangers of audit-driven security, why "passing" may leave you more vulnerable, and the real steps leaders must […]

Real Life GRC Horror Stories: Top Mistakes Haunting Your Program

Other

Just in time for Halloween, we’re pulling back the curtain on the Top 10 GRC Nightmares plaguing organizations today. From programs that only exist to “pass the audit,” to treating compliance as a checkbox exercise, these haunting mistakes can leave your organization more vulnerable than you realize. In this session, we’ll identify the most common […]

Choosing the Right Cybersecurity Framework: A Practical Guide for Leaders

Events

Speakers: Cheri Hotman and Tanya WadeHosted by: Hotman Group Why Choosing the Right Framework Matters Passing an audit is no longer enough. Many organizations still treat cybersecurity as a one-time project, something to "check off" rather than an integrated, living part of their business operations. During this session, Cheri Hotman and Tanya […]

A Practical Approach to Choosing the Right GRC Tool

Compliance, Cybersecurity, Events, GRC, GRC SaaS

With countless GRC tools on the market, how do you know which one is the right fit for your organization? The wrong choice can lead to wasted resources and unmet security goals. In this session, we’ll walk through real-world cases, breaking down why specific tools were chosen and how they were successfully implemented. You’ll learn […]

Mastering Multi-Framework Compliance: Strategies for Efficiency & Growth

Compliance, Events

Aligning with multiple cybersecurity frameworks is rarely a clean, linear process—especially when your first framework wasn’t chosen with the fifth in mind. As your organization matures, how do you avoid inefficiencies, stay compliant, and ensure a streamlined approach across frameworks? In this session, we’ll explore strategies to create efficiencies, manage overlaps, and prevent compliance gaps […]

Vulnerability Scans: Only Part of the Equation

GRC

There are two primary ways we see companies manage vulnerabilities… one of them significantly riskier than the other. Reactive strategies rely on a problem to arise before taking action. This makes reactive the riskier option of the two, hopefully for obvious reasons. Using a reactive strategy is like waiting for an electric bill to […]

Why Cybersecurity is as much Art as Science

Podcast

In this kickoff episode of The Art of Cybersecurity, host Cheri Hotman shares why this podcast exists and what listeners can expect. Cyber isn’t just science or technology — it’s art. It’s messy, constrained, people-driven, and ultimately about mitigating risk to protect people and data. Cheri cuts through the noise of “easy button” tools, audit-passing […]

Bridging the Gap: Why Cybersecurity Tools Alone Aren’t Enough

Events

Investing in the latest cybersecurity tools doesn’t automatically mean you’re secure. Many leaders feel the initial promise of a new solution—only to realize it’s not delivering the protection they expected. So, what’s missing? In this session, we’ll break down where the responsibility of the tool ends and where your team’s role begins. We’ll uncover why […]

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